Firehouse started a new oceanside trend in the once college-kid-covered community of Pacific Beach. If you’re craving ocean breeze but aren’t in the mood for heightened debauchery and $1 well drinks, take your nightlife up a notch and head over to Firehouse American Eatery and Lounge, located right on the Pacific Beach boardwalk. The Firehouse rooftop lounge shines at night with sharp red umbrellas and plush décor, a modern fireplace and DJ booth backed by the signature PB ocean view.